Skills Development of Salesmen and Marketing Executives

Skills Development of Salesmen and Marketing Executives

Objectives: 

- Provide those who work in the fields of marketing and sales with the up-to-date information to help them develop their selling and administrative skills 
- Provide the participants with the necessary knowledge for planning and preparing for a marketing process 
- Refine the participants’ skills in communication dialogue and selling negotiation 
- Refine the participants’ skills in the field of building and developing appropriate marketing and selling strategies and tactics


Target Group: 
- Managers, section heads and employees of sales department 
- Managers of administrative development and sales development 
- Marketing representatives and salesmen

Outline: 
- Definition of marketing and selling concepts and the difference between them 
- Basic concepts of successful attitude in customer services 
- Most important demands of clients (brainstorming) 
- Tends toward the public (applications) 
- Public communication skills (exercises) 
- Communication obstacles 
- Non-verbal communication (body language) 
- Characteristics of marketing process 
- Marketing success requirements (case study) 
- Marketing analysis and sectors identifications (practical applications) 
- Characteristics of successful salesmen (brainstorming) 
- Salesmen's duties and responsibilities (brainstorming) 
- Sales volume forecasting (exercises and practical cases) 
- Planning for a selling visit or receiving a customer 
- Product display methods (roles acting) 
- Handling opposition and providing responses thereto (role acting) 
- Contract conclusion methods (role acting) 
- Determination of selling locations and quotas (practical applications) 
- Salesmen selection, appointment, and motivation methods 
- Manner of training programs development (practical applications) 
- Client retention methods (CD watching) 
- Salesmen motivation methods 
- Manner of writing sales reports (applications) 
- Client patterns and how to deal with them (case studies) 
- Methods of dealing with public (practical applications) 
- Selling performance evaluation (case study)



Course Duration: 

20 hours / 4 days 



For more details don’t hesitate to contact the training officer:

on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln


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