Marketing Plan Preparation and Implementation

Marketing Plan Preparation and Implementation

Course objectives:

To enable the participants to develop and implement an appropriate marketing plan.

Targeted Group:

Managers and section heads in sales and marketing departments

Expected accomplishments:

  1. Understand how strategic planning is carried out at a corporate, division, and business unit levels
  2. Learn what type of content a marketing plan includes
  3. Understand and practice effective tools and techniques for:
          - Market analysis
          - Product analysis
          - Competition analysis
          - Macro environment analysis
          - Programmed actions
  4. Learn how to present marketing strategies to meet the marketing plan's objectives
  5. Learn how to assemble a supporting budget to achieve plan's objectives
  6. Learn how to out line the controls to monitor the plan's progress


  1. Marketing concept and definition
  2. Introduction to marketing corporate and division strategic planning
  3. Executive summary
  4. Current marketing situation
  5. Objectives
  6. Marketing strategies
  7. Action programs
  8. Budgets
  9. Controls
10. Real estate marketing strategic planning, implementing and control
11. Real estate marketing planning

Course Duration: 

15 Hours

For more details don’t hesitate to contact the training officer:

on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln


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